Blog
How consumers perceive color can be as important as your brand’s mission statement. Much of the human experience is visual, making every aspect of business signs important to bring customers in the store. Color is likely the first thing a person will notice, as it can be the reason their…
When Leonard “Nate” Palmer, our landlord, needed his 1928 Ford Rack Body truck redone in new vinyl lettering, we knew our team at Signcraft Studio was up for the task. The truck is a fully restored vintage model that had design elements changed for owner preference, meaning it was not…
A lobby sign can help your business stand out, but before making a lobby sign, you will need a well-designed logo to work with. Without having a strong logo, it is nearly impossible to differentiate your business from others in the same industry and area. The right logo will not…
When planning out new business signs, most owners are worried about the permitting process. The permitting process is not meant to be a hindrance for business owners but it can be specific. This is what makes it so important to have renderings of signs approved prior to installation, as the…
Business signs are seldom fun for a company. Often times, they can be stressful and lead to a lot of confusion and last minute decisions when they don’t have a supportive sign company behind them. At Signcraft Studio, we take the stress out of designing signs so our clients can…
Every commercial business should consider the way they decorate their internal space. Both interior and exterior design are important for a company, not just because design makes a building look attractive, but because it shows customers and clients you are committed to quality. A Simple Way to Decorate Your Property…
Vehicle wraps are an increasingly common form of advertising. By applying logos and decals to the side of a vehicle, a company can advertise their services and stay fresh in the minds of local people. Vehicle wraps can also be used to change the color of a vehicle – but…
Everyone knows the benefits of a trade show. You get the opportunity to get the name of your brand out in the industry while having the ability to network and engage potential customers. However, not too many people understand how to best utilize this occasion, leading to a lot of…
Lobby signs are a great way to display pride in your company. They are signs that are typically fixed to the wall of a company’s lobby, whether it’s an office building, a research facility or other commercial premises. These lobby signs show pride in your company by displaying your logo…
Business owners have heard it a lot: business signs are imperative for good business. However, the answer as to why is not as obvious as you might think. Of course, it is important to let customers know where you are located and it is important for customers that have yet…